I was doing my usual fair share of tv watching Sunday morning when I saw an ad for Direct TV. A young child approaches his Dad and asks him to read to him. The Dad is busily watching a football game or some other sporting event. The Dad says 'No' because Football is just so much more important then his sons healthy development.
The son is dejected so the father proceeds to show how he can perform magic by pausing the game and continuing it. Snap fingers on one hand and secretly hit remote with other, clever, or so someone at the ad agency thought I am sure.
What kind of image is Direct TV trying to put out there? Ignore your childrens desire to learn and broaden their minds with something educational like reading and show them how cool your Direct TV with DVR is? Sounds like a wise plan to me.
I still can't figure out why I would want satellite TV when cable has too much to offer but this sure isn't the means to win me over and if you live in a major metro area with cable readily available you should voice your opinion and dump Direct TV - maybe go with the other satellite firm, but let Direct TV know that they do not prevail over ignorance.
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