Coke Rewards

As a regular drinker of Coke products I started entering the ‘codes’ for Coke Rewards on their website and have managed to accumulate a few points, just enough to get a t-shirt that says Coke.  Checking my email I receive notification that an item on my wish list, the t-shirt, is running low and may no longer be available soon.  I rush to the website and sure enough, t-shirts are gone.

 

A suggestion to Coke.  Printing several thousand t-shirts with a Coke logo is CHEAP.  The advertising generated by thousand of folks walking around wearing a Coke t-shirt is worth handing them out for free, never mind making us collect bottle caps at 3 points apiece to get something like 200 points to earn one. 

 

At my point collection rate there isn’t anything I want from this promo that I can achieve now that the t-shirts are gone.  Do they think this will engender good will towards Coke?  I had been trying to improve my habits and was drinking water with a Coke as a reward when I finished whatever amount I had to drink.  I hate drinking water.  This promo got me drinking more Coke again but if it all comes to nothing I could decide to try the healthy thing again.

 

Several years ago my sister got a Generation Next t-shirt from Pepsi and gave it to me.  I never drink Pepsi unless some restaurant holds me hostage and that is all they serve.  I have worn that t-shirt for at least 5 years on a regular basis giving Pepsi tons of advertising.  It is finally wearing out and Coke has an opportunity.  Will they let it pass?

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